If you get five Lovecraftian business buzzwords in a row at your next work meeting, consider a career change. If you fill your Lovecraftian Business Bingo card, well: DOOM.¹

Buzzwords. You hear them all the time, or read them on various social media(s). I know I do, and they reminded me of another set of buzzwords: those often thrown around in H. P. Lovecraft’s Cthulhu Mythos (or perhaps more accurately, works referencing the mythos–speaking as a guilty party). Why not combine the two? Lovecraftian buzzwords and business buzzwords are pretty much the same thing (irregardless and fhtagn are equally ‘real’ words), and speaking both types aloud often leads to the summoning of slimy creatures (but only one kind has an MBA).

And if some eldrich combination of the two kinds of phrases were to happen, well, at the end of the day it would be an abomination, and that being said, our brand equity and ROI will be the least of our worries, irregardless of how we think outside the box and engage our reach metrics, because as Momma always says: Cthulhu Fhtagn.


¹ DOOOOOOOOOOOOOM! Not the video game. The dogs-and-cats-living-together-mass-hysteria kind.

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Daniel J. Hogan
is a geek living in Michigan.
Follow him on Twitter, @danieljhogan. Follow Clattertron on Facebook too.