I made an important decision early 2016. No, not if I should see Star Wars: The Force Awakens for a third time or not.¹
I decided to invest in a vertical banner for my artist alley appearances. Such banners are very common with other artists at shows I’ve attended, and I thought it would be a good investment.
I did learn over the course of my first two years of attending shows how professional looking signage is always a good idea. We’re told you shouldn’t judge someone or something “by it’s cover,” but let’s face facts: people do this all the time.
Here’s my brand new retractable vertical artist alley banner. It’s over six and a half feet tall!
Cats for days.
I ordered mine through eSigns and the uploading and ordering process was super-easy (use their template file, it will save you a lot of headches). Thank you to artist buddies Jay Jacot and Jason Strutz for giving me tips with this project (Jay suggested eSigns, and Jason told me where to place important info, like my name²).
I decided to have the banner promote me, not Clattertron, although clattertron.com is listed under my name (as is danieljhogan.com). When I go to shows, I’m there as me, not necessarily as Clattertron. Plus, this makes the sign a bit more versatile.
The art is a page from my coloring book, and probably my favorite page. I wanted a simple look for the banner, just my name, URLs, and some eye-catching art. The cat page from my coloring book worked well, because it could fill the banner, and if the bottom is hidden by my table at shows (which it will be), there’s still enough interesting images visible. I decided on the cut-off look because it meant I could have a bigger image of the cats and fill as much as the “frame” as possible.